Most People Simply Don't Give a Damn
Many people and brands communicate to the “most people who simply don’t give a damn” by playing it safe. They think that they’re avoiding risk by not angering anyone, forgetting that then no one will love them either, forgetting that passing by unnoticed is the ultimate crime in marketing.
"Some people like what you do, some people hate what you do, but most people simply don't give a damn." /Charles Bukowski
...yet many people and brands communicate to the “most people who simply don’t give a damn” by playing it safe. They think that they’re avoiding risk by not angering anyone, forgetting that then no one will love them either, forgetting that passing by unnoticed is the ultimate crime in marketing.
People like Charles, who has consistently touched people's emotions over many decades, and continues to do so long after his death, are the people whom we should look to for inspiration. Be gritty, be dirty, be risky, be ugly, be chocking. Be amazing if you can be. Just make sure you are something worth giving a damn about for someone.
